So a big chunk of your traffic comes from CPC and CPM. But what happens when those visitors actually arrive at your site? Are you doing enough to convert them?
The mass appeal of paid digital advertising means…
… it’s not getting any cheaper.
In fact, average CPC rates went up 40% between 2012 and 2014.
Research suggests that companies spend an average of $91 on attracting each visitor, but just $1 on converting them.
Does this budget split sound familiar?
This is a strong indicator that you could be wasting your marketing budget.
Make sure you spend as much time on optimizing your landing pages as much as you do planning & designing your CPC and CPM ad campaigns.
The secret to mastering your customer journey is this:
You need to realize that the customer journey is a lot more involved than simply ‘View ad/ click ad/check price/buy’. That journey is often described as a funnel, at the top of the funnel where the lead first comes into contact with your brand; the emphasis should be on building brand awareness and establishing your authority as someone worth doing business with. Moving further through the funnel the emphasis shifts towards providing information about your product for that customer and engaging them with relevant content.
So when it comes to maximizing marketing ROI, bear in mind the following:
To succeed, a landing page needs to have the right tone and content to address your prospect’s concerns. Make sure it is accompanied by sufficient attention to setting up the right tools to increase your conversion rate.
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Empower your website with Engage Master today.